Give local customers and visiting customers useful routes

A Costa Rican business may serve nearby repeat customers and people arranging a service before travel. Those audiences can share the same offer while needing different explanations. Plan their paths before adding more navigation.

Identify the decision difference

A local customer may already know the location and ask about availability. A first-time visitor may need preparation, directions and a clearer description of what is included. Use actual questions from your team rather than assuming every visitor wants a long destination guide.

Keep shared facts consistent

Service names, contact details and approved commercial terms should agree across the site. Audience-specific pages can change examples and explanation without creating competing versions of the offer.

Make the language choice deliberate

Provide a clear route between available language versions. If a resource exists only in English, label that honestly rather than suggesting a complete translated library. Costa Rican Spanish wording needs a reviewer who understands your customers.

Google's localized-version guidance covers the technical relationship between language pages. It does not decide the audience plan. Bring a few inquiries from each audience to a website planning session and use them to choose the pages that deserve separate treatment.